This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Confirmation Bias in Social Media and Search Engines

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay. We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

People who are generally technologically inept would believe that social media and search engines are impartial. They believe that because the World Wide Web is easily accessed by anyone with Wi-Fi, these platforms only expedite the spread of information to the general public. It is a way to unite people with facts instead of restricting certain groups to limited information, preventing them from seeing other perspectives and thus cause the world to be polarise by differencing viewpoints. They give most people equal power to gain knowledge and gather information from multiple sources that used to be inaccessible, geologically and politically. Moreover, where people get their daily doses of information is no longer restricted to traditional media and government-controlled agencies. We now have the access to small and independent journalists and citizens who gather and report news outside of mainstream media institutions thanks to the rise of social media and other similar platforms. This exposes us to a wide range of perspectives, allowing us to gain understanding of others. In this viewpoint, social media and search engines only seeks to unite us through disseminating the same information to the general public.

While I concede that social media and search engines do play a role in expediting the spread of information to those who previously had no access to them, thinking that this would only lead to the unity of mankind is merely a superficial way of looking at the issue. I believe that social media and search engines cause the world to be increasingly polarised by exacerbating confirmation bias through user’s usage of these platforms. Confirmation bias is a type of cognitive bias that causes a person to seek out information to further affirm the information they believe to be true. When subjects were given the Wason test, more than half of them would fall prey to confirmation bias. With the rise of social media and search engines, it is safe to assume that more than half of the users will fall prey to confirmation bias while they use these platforms. Using these platforms, they can follow people with similar beliefs, browse websites that posts information that only serves to reinforce what we know. Paired with the increasing usage of these platforms over the years, this further compounds the problem of confirmation bias. Even if the amount of information we have access to today is paramount compared to the past, if social media and search engine users would only seek out information that they are familiar with, it will only cause an increasing divide between people with various perspectives. This is how despite the potential increase in exposure to various thought provoking information offered by social media and search engines, it would ultimately lead to an increasing polarised world if the potential fails to be fully utilised by users.

Furthermore, personalisation algorithms built into social media sites and search engines will only worsen the problem of confirmation bias. These algorithms are designed to select the most engaging and relevant content to the user. It collects and analyses data on how you react to certain information and based on these data, users will be recommended more articles that aligns with their beliefs. This further limits the exposure to the user and isolates them from diverse perspectives. Slowly, the learned algorithm will be so accurate that there rarely will be any dissenting facts and opinions presented to the user. Limited exposure to opposing viewpoints will prevent people from understanding others in the future, thus creating an increasingly polarised world.

Paradoxically, these platforms that takes pride in their ability to allow the ease of dissemination of information subjects their users to limited information that only reinforces what they know. However, there are many ways to combat the effects of confirmation biases on social media and search engines alike. We can always consciously seek out reputable sources and fact check between these sources to ensure the information that we are getting is accurate and that we are not only getting one side of the story. We can also learn more about confirmation biases and be aware that it exists. Being vigilant would prevent the world from becoming increasingly polarised.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Confirmation Bias in Social Media and Search Engines. (2020, October 10). GradesFixer. Retrieved January 24, 2022, from
“Confirmation Bias in Social Media and Search Engines.” GradesFixer, 10 Oct. 2020,
Confirmation Bias in Social Media and Search Engines. [online]. Available at: <> [Accessed 24 Jan. 2022].
Confirmation Bias in Social Media and Search Engines [Internet]. GradesFixer. 2020 Oct 10 [cited 2022 Jan 24]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery