close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Analysis of Dunkin Donuts Marketing

downloadDownload printPrint

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

Get custom essay

121 writers online

The Analysis of Dunkin Donuts Marketing essay

Dunkin Donuts faces a very competitive environment within the coffee and snack industry. A major threat is other large competitors, including Starbucks Corporation, Peet’s Coffee, and newer entrants like McDonald’s McCafe, with the most significant threat coming from Starbucks. While Dunkin Donuts, as of April 2011, owns 16.1% of the market, Starbucks has 32.6% of market sharexxiii. Although larger competitors and chains pose a bigger threat in terms of total profit loss, local cafés are definitely worth mentioning. A small café may be able to steal customers within a given area through cheap local advertising and word of mouth. These small stores may also be able to control quality more efficiently and have more agility in providing a product suited to local markets.

Within the coffee and snack industry, rivals will be able to compete on product quality, service quality, and pricing. Product quality may vary based on the type of beans purchased, the best method of preparing coffee and food products, and the presentation of those products. While a company like Starbucks can more easily standardize processes and product quality, because of Dunkin Donuts’ choice to 21 franchise heavily, they may face a more difficult time presenting a standardized, quality product. This may be due to less adequate training practices or execution of training procedures across stores. Another method in which Starbucks or other rivals may compete on quality is through service and atmosphere. While Dunkin Donuts has historically provided a quick stop purchase experience,

Starbucks provides an atmosphere in which customers are meant to feel comfortable enough to stay and relax or do work. This could lead to a more pleasant customer experience as well as repeat purchases within every visit by a customer, but may also contribute to higher costs and be outside of Dunkin Donuts’ strategy. The higher costs incurred from the creation of service quality and atmosphere may allow Dunkin Donuts to compete with rivals on price. If the target market is not looking for a sit down experience, but rather a bargain price, on-the-go experience, this may be a more successful strategy. Other companies have succeeded in this same way – while Wal-Mart provides lower quality products and less service than some retail competitors, they have succeeded by providing a lower priced alternative to some shoppers.

The costs for a customer to switch from Dunkin Donuts to a rival, or a rival to Dunkin, are relatively low. A coffee or snack is a one time, short-lived purchase, and it requires little to switch brands. There are a few factors that may increase switching costs. Starbucks has a very specific ordering system and set of options, and a customer will need to re-learn the titles for sizes and ingredients. This may also contribute to brand loyalty – if a customer feels attached to ‚his or her drink‛ with a list of additions. Also, rewards programs, like the Starbucks Gold Card, may be an opportunity cost of switching to a different coffee brand.xxiv The company operates a similar program for Dunkin’ Donuts called ‚DD Perks Rewards.‛xxv In general, customer loyalty may be high in this industry.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The Analysis of Dunkin Donuts Marketing. (2019, February 11). GradesFixer. Retrieved September 29, 2022, from https://gradesfixer.com/free-essay-examples/the-analysis-of-dunkin-donuts/
“The Analysis of Dunkin Donuts Marketing.” GradesFixer, 11 Feb. 2019, gradesfixer.com/free-essay-examples/the-analysis-of-dunkin-donuts/
The Analysis of Dunkin Donuts Marketing. [online]. Available at: <https://gradesfixer.com/free-essay-examples/the-analysis-of-dunkin-donuts/> [Accessed 29 Sept. 2022].
The Analysis of Dunkin Donuts Marketing [Internet]. GradesFixer. 2019 Feb 11 [cited 2022 Sept 29]. Available from: https://gradesfixer.com/free-essay-examples/the-analysis-of-dunkin-donuts/
copy to clipboard
close

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.

    close

    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts

    close

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

    close

    Thanks!

    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Don't use plagiarized sources. Get your custom essay. Get custom paper
    exit-popup-close

    Haven't found the right essay?

    Get an expert to write you the one you need!

    exit-popup-print

    Professional writers and researchers

    exit-popup-quotes

    Sources and citation are provided

    exit-popup-clock

    3 hour delivery

    exit-popup-persone