Apple Company: Culture of The Organization

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About this sample

About this sample


Words: 470 |

Page: 1|

3 min read

Published: Dec 12, 2018

Words: 470|Page: 1|3 min read

Published: Dec 12, 2018

Every organization has its own unique personality, just like human do. The unique personality of an organization is referred to its culture. In groups of people who work together, organizational culture is an invisible but powerful force that influences the behaviour of the members of that group in an organization. Organization culture defined the value and assumptions shared within an organization. The shared values have a strong influence on the people in the organization and dictate how they act and perform in their jobs. Every organization develops and maintains a unique culture, which provides guideline and boundaries for the behaviour of the member of the organization.

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In Apple Inc, organization culture is one of the key factor of their success. A company’s organization culture determines the capabilities in support changes, new strategies to approach the market and new policies. In Apple Inc they focus on creating an employee friendly environment can bear fruitful results. If Apple has to remain innovative, its focus must be on keeping its employees motivated. Apple Inc employees are effectively developed and integrated into an organizational culture. The innovation can be observed from the products that they have engineer and produced. Apple Inc has constantly fine-tuning its organization culture to match the dynamics of its business environment. The most significant culture in Apple Inc are:

  1. Top-notch excellence
  2. Apple Inc have a policy on selecting the worker. They only select the best of the best workers since the start of the organization. The tradition has continued under Tim Cook that fired the employee that doesn’t meet the standard of the organization. Excellence is emphasized as a critical success factor in the business, especially in the product design and development.

  3. Innovation
  4. Apple Inc is frequently appraised as one of the most innovative companies in the world. All of the employees are trained and encouraged to innovate in terms of individual work performance and contributing ideas to the company in product development and designing process.

  5. Creativity
  6. Apple Inc employees are selected for their knowledge, skills, and creative abilities. The firm’s highlights the importance of creativity in their organizational culture. Employees that have involved in product design and development are exclusively creative. This culture helps Apple Inc to maintain the business needs and consumer needs.

  7. Secrecy
  8. Secrecy is part if the company strategy to minimize theft of proprietary information or intellectual property. It has been state in the firms polices and employment contract. This helps protect the business from employee stealing.

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  9. Moderate combativeness
  10. Apple Inc has a moderate combativeness in their organizational culture. This feature is linked to Steve Jobs and his combative approach to leadership. He was known to randomly challenge the employees to ensure that they have the skills to work in Apple Inc. However, thing has changed under Tim Cook leadership, the company culture has more sociable and less combative. Now it has a moderate degree of combativeness.

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Apple Company: Culture of the Organization. (2018, December 11). GradesFixer. Retrieved April 24, 2024, from
“Apple Company: Culture of the Organization.” GradesFixer, 11 Dec. 2018,
Apple Company: Culture of the Organization. [online]. Available at: <> [Accessed 24 Apr. 2024].
Apple Company: Culture of the Organization [Internet]. GradesFixer. 2018 Dec 11 [cited 2024 Apr 24]. Available from:
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