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Rosie the Riveter was media icon associated with women who worked in factories during World War II. Beginning in 1942, women were needed to fill the male workers in factories, who joined the military. In result, more than 310,000 women worked in the U.S. aircraft industry in 1943.
The term "Rosie the Riveter" was used in 1942 in a song written by Redd Evans and John Jacob Loeb. The song "Rosie the Riveter" became a national hit. The song glorifying the female war employee who defends America by working on the home front.
The first image considered to be Rosie the Riveter was created in 1942, but it was titled “We Can Do It!” The image was created by artist J. Howard Miller, with a purpose to create a series of posters for the war effort. There was another image of Rosie the Riveter, made by Norman Rockwell, but it was less popular.
Since the 1940s, Rosie the Riveter became a symbol of women in the workforce, American feminism and women’s independence.