This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Google Way of Attacking Problems

downloadDownload printPrint

Traditionally, businesses are built to focus on “creating shareholder value” based on a “culture of accountability”. In such organizations, problem-solving can end up focusing primarily on people rather than on problems. In the book, How Google Works, Eric Schmidt, and Jonathan Rosenberg, describe how, in 2002 before Google’s IPO, Larry Page walked into the office kitchen and posted some printouts of results from Google’s AdWords engine. On top, in big bold letters, he wrote, “THESE ADS SUCK.”

Are you Looking For A Custom Essay about “The Google Way of Attacking Problems” NOW? You Found It!

Professional Writers that Guarantee an On-time Delivery


experts online

Rather than be an arrogant executive publicly humiliating his hapless employees it turned out to be a show of confidence, defining a tough problem that he knew his talented engineers would want to solve. By next day, a group of engineers shared a solution that not only resolved the AdWords problem but helped transform Google into the major money machine that it is today.

Get a Personal "The Google Way of Attacking Problems" Tailored Essay For You in 3 Hours!

100% Customized to Your Need with Expert Writers


Greg Satell writes in his Harvard Business Review column on Organizational Culture (Satell, G. 2014), that Google, basically, built a culture that attacks problems — not people. Greg goes on to outline the four principles below that derive from the premise that culture defines an organization and how it plays a critical role in its success:

  1. People want to do a good job. Rather than threaten to fire anyone or demand “accountability”, Page offered his engineers a difficult and interesting problem to solve, confident that someone would want to accept the challenge.
  2. Given enough eyeballs, every bug is shallow. Page didn’t go to the AdWords team but posted the problem in the kitchen where the whole company was bound to see it.
  3. People perform best at tasks that interest them. This incident took place in 2002, just as Google was gearing up for its IPO. The problem with AdWords was a serious impediment to achieving revenues. The glitch in AdWords was a complex problem for most people, it was relatively basic for search engineers who quickly recognized that implementing an “ad relevance score” and ranking ads that way would be a perfect solution.
  4. Great leaders provide a sense of mission and purpose. Talent is only effective when directed by passion and purpose.

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

Get custom essay

121 writers online


Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The Google Way of Attacking Problems. (2018, November 19). GradesFixer. Retrieved June 4, 2023, from
“The Google Way of Attacking Problems.” GradesFixer, 19 Nov. 2018,
The Google Way of Attacking Problems. [online]. Available at: <> [Accessed 4 Jun. 2023].
The Google Way of Attacking Problems [Internet]. GradesFixer. 2018 Nov 19 [cited 2023 Jun 4]. Available from:
copy to clipboard

Where do you want us to send this sample?

    By clicking “Continue”, you agree to our terms of service and privacy policy.


    Be careful. This essay is not unique

    This essay was donated by a student and is likely to have been used and submitted before

    Download this Sample

    Free samples may contain mistakes and not unique parts


    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!


    Get Your Personalized Essay in 3 Hours or Less!


    We can help you get a better grade and deliver your task on time!

    • Instructions Followed To The Letter
    • Deadlines Met At Every Stage
    • Unique And Plagiarism Free
    Order your paper now