This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

The Importance of Corporate Social Responsibility

downloadDownload printPrint

Pssst… we can write an original essay just for you.

Any subject. Any type of essay. We’ll even meet a 3-hour deadline.

Get your price

121 writers online

Download PDF

For a long period of time researchers anticipate consumers shall act accordingly with their corporate social responsibility information process, supporting companies with good CSR reputation than those who have poor ethical records. Such actions, consumer would be able to influence companies to create a social and environmental friendly outcome. However, realities do not match with researchers’ expectations, previous study shows that CSR offers one of the main foundations of consumers’ identification with brands, although CSR stands for a brand’s values in connection with serious social issues. However, sustainability is barely the core criteria for consumers’ buying decisions.

Recent studies indicate the barrier to ethical consumption. Carrington et al. (2014) indicate four key elements that influence consumers’ attitude-behaviour gaps. First, namely prioritisation of ethical issues that the main ethical matter promotes to a sense of disharmony when non-ethical purchases occur, habits, willingness to commit to ethical consumption and finally, types of purchasing behaviour. Research also demonstrate the arguments between consumers’ attitudes and actions, which are the economic rationalist argument that the costs of environmental concerns consumption override the benefits, the economic development reality argument that economic up growth override sustainability and ethical aspirations. Finally, the government dependency argument that the lack of action from the governments’ cause of short of awareness and action by consumers (d’Astous and Legendre 2009). Moraes et al, (2015) also suggest consumer rationalize their behavior distance that neutralizing and denial of responsibility. Further, Chatzidakis et al. (2007) justify consumers’ ethical attitudes are not adapted to their ethical buying actions. Together, those researches identify and explain the distance between consumers’ attitude and behaviour.

Moraes et al, (2015) highlight the sustainability and ethical consumption and the investigation of consumer buying decisions in relation to ethical interest remain an intricate task. The endeavour of the broad-scale literature on rational motivation force the ethical consumption decisions, pursue of the segmentation to the ethical consumers and the attempts to understand the distance of attitude-behaviour gap, vast of the research adopted to date target particularly on low-participating and habitual shopping. Although the investigations of luxury purchases performed since Veblen (1912), related literature demonstrate growth in study on luxury brands. However, applicability of high-involvement consumption such as fine jewellery purchases process is short.

Consumers will consider different sustainability stander across various product categories. Kapferer and Denizeau (2014) explores the level of sustainability consciousness of luxury brand consumer and suggested that consumers have contradictory attitudes towards to luxury brand, that the luxury buyer considers luxury and sustainability development are relatively ambivalent in the social and economic harmony context. Achabou and Dekhili (2013) demonstrate that consumer expect superior quality from the luxury brand, despite the environmental concern is developing, recycled materials in luxury goods are not responding positively from the consumers. Luxury goods are connected with a positive social figure. Luxury consumption can be beneficial for the consumers’ social statue that includes the evocation of favourable treatment which could be a valuable social strategy. Therefore, conspicuousness strategy is a constant practice in the luxury brand industry, in line with luxury buyers’ conspicuous consumption trend to consume highly recognizable luxury goods to show off their wealth and achieve certain social status. From the consumer point of view, conspicuousness is a major motivation for purchasing luxury goods. Luxury buyer may have a strong ethical awareness when buying commodity product but when it comes to luxury goods purchasing, the craftsmanship, the product quality and luxurious brand service become the consumers’ priority than their sustainability interest.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

experts 450+ experts on 30 subjects ready to help you just now

delivery Starting from 3 hours delivery

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

The Importance of Corporate Social Responsibility. (2019, March 12). GradesFixer. Retrieved January 22, 2022, from
“The Importance of Corporate Social Responsibility.” GradesFixer, 12 Mar. 2019,
The Importance of Corporate Social Responsibility. [online]. Available at: <> [Accessed 22 Jan. 2022].
The Importance of Corporate Social Responsibility [Internet]. GradesFixer. 2019 Mar 12 [cited 2022 Jan 22]. Available from:
copy to clipboard

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.


    Attention! This essay is not unique. You can get a 100% Plagiarism-FREE one in 30 sec

    Receive a 100% plagiarism-free essay on your email just for $4.99
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample

    Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.



    Please check your inbox.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    Haven't found the right essay?

    Get an expert to write you the one you need!


    Professional writers and researchers


    Sources and citation are provided


    3 hour delivery