Use Of Disclaimer In Advertisement Platforms: [Essay Example], 850 words GradesFixer
exit-popup-close

Haven't found the right essay?

Get an expert to write your essay!

exit-popup-print

Professional writers and researchers

exit-popup-quotes

Sources and citation are provided

exit-popup-clock

3 hour delivery

exit-popup-persone
close
This essay has been submitted by a student. This is not an example of the work written by professional essay writers.

Use of Disclaimer in Advertisement Platforms

Download Print

Pssst… we can write an original essay just for you.

Any subject. Any type of essay.

We’ll even meet a 3-hour deadline.

Get your price

121 writers online

blank-ico
Download PDF

Radio has been around for over a century, and even with the rise of digital media, it is still a powerful medium. Radio advertisements provide businesses an affordable mean to establish brand recognition to a target market. Additionally, advertisers use radio advertisement which incorporates to vehicles to determine and create an impact to a certain target audience.

According to Nielsen Catalina Solutions, “For advertisers, radio is worth listening to”. Radio commercial has a larger audience that is why it is an effective medium that is why it has been successful in attracting the target audience, from construction workers to businessmen. Listeners consistently listen and switch on the radio while driving for almost every vehicles comes with a built-in radio.

Numerous of people listen to the radio while commuting or driving. This was proved in research by Dr. Ahmed that 70% listen to the radio while driving (2010). Promotions through radio advertisements help listeners to acquire information that affect their buying decision, and even recommend them tofriends and family.

The buying behavior of consumer in response to radio commercials, according to Rajagopal in 2008 is processed by factors such as physical, cognitive and economic. Listeners of radio find the commercials on radio more appealing while disseminating the message. Commuters, according to the Edison Share of Ear Study, spend most of their time listening to radio in their cars. Mostcommuters or drivers choose traditional AM/FM radio station, rather than streaming to internet radio while traveling. Among those who listen to AM/FM station that plays commercials, most of them will stay on that radio station that they are listening, and choose to listen the commercial rather than switching it to other station.

The Federal Trade Commission (FTC) (2008) regulates “truth in advertising. ” If the commercial makes claims like, “Eight out of ten doctors agree…. . ” then advertisers should provide evidence in regards of the said claim. A regular advertisement disclaimer like food supplements is mandated and regulated strictly by the FTC.

The FTC makes sure that the disclaimer must be consistent as what it claims. Disclaimers can go a long way in regard to overstating the truth of the commercial, but it can never rectify statements that are fallacious or wrong. “No Approved Therapeutic Claims” disclaimer confuses the listeners. Food Supplement manufacturers, according to DOH often abused the use of disclaimer as part of their marketing strategies. A growing concern are being raised by the citizens on the food/dietary supplements manufacturers creates false and deceptive asserts about their effectiveness and safety of the product. Thus, the Department of Health with the order of the Court of Appeals provide changes through FDA in the use of the disclaimer “MAHALAGANG PAALALA: ANG (NAME OF PRODUCT) AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT” in all advertisement platforms with the purpose of protecting the right of every consumer and protecting them against harm.

Supplements have been the source of vitamins for every person who wants to maintain or improve their health for a long period. Each one of them contains the most comprehensive of ingredients. It is to provide the normal diet of the person the proper nutrition he or she needs. Food Supplements can help get the lack of nutrients back to the person’s body, Thus making it a need to one’s health. These supplements come in all different kinds and forms.

Food supplements or Nutritional supplements are products taken orally to potentially increase the essential fatty acids, vitamins, or minerals deficient in the diet. The effectiveness of these supplements being taken can help determine whether it will affect the well – being of the person. Some supplements can help assure that you get enough of the vital substances the body needs to function. Some can be dangerous, especially when taken in larger – than – recommended amounts. It all boils down on how the person will react to the effects of these supplements.

Buying Decision is the decision-making process used by consumers and retailers to purchase goods and services. It is one of the most important factors to every customer when deciding what to buy. The question comes to mind, “Is this product and service right for me?”. This will help the person to think wisely and understand thoroughly the product he or she is trying to purchase. Also buying decision is the basic tool of each to attain certain goods. When consumers are buying something that’s expensive and new to the market they don’t immediately purchase the product.

Most likely they evaluate first their alternatives before making a decision. Decision making in buying things require the steps which will assess the person to pick the right product for that specific use. These stages create the process to which the person will have a decision to purchase the goods and services. There are also factors that affect the buying process of the customer; one example is advertising that plays a big role to persuade the person on deciding. The final decision to buy a product comes only after the prospect has made a series of smaller decisions.

Remember: This is just a sample from a fellow student.

Your time is important. Let us write you an essay from scratch

100% plagiarism free

Sources and citations are provided

Find Free Essays

We provide you with original essay samples, perfect formatting and styling

Cite this Essay

To export a reference to this article please select a referencing style below:

Use Of Disclaimer In Advertisement Platforms. (2020, July 14). GradesFixer. Retrieved October 20, 2020, from https://gradesfixer.com/free-essay-examples/use-of-disclaimer-in-advertisement-platforms/
“Use Of Disclaimer In Advertisement Platforms.” GradesFixer, 14 Jul. 2020, gradesfixer.com/free-essay-examples/use-of-disclaimer-in-advertisement-platforms/
Use Of Disclaimer In Advertisement Platforms. [online]. Available at: <https://gradesfixer.com/free-essay-examples/use-of-disclaimer-in-advertisement-platforms/> [Accessed 20 Oct. 2020].
Use Of Disclaimer In Advertisement Platforms [Internet]. GradesFixer. 2020 Jul 14 [cited 2020 Oct 20]. Available from: https://gradesfixer.com/free-essay-examples/use-of-disclaimer-in-advertisement-platforms/
copy to clipboard
close

Sorry, copying is not allowed on our website. If you’d like this or any other sample, we’ll happily email it to you.

    By clicking “Send”, you agree to our Terms of service and Privacy statement. We will occasionally send you account related emails.

    close

    Attention! this essay is not unique. You can get 100% plagiarism FREE essay in 30sec

    Recieve 100% plagiarism-Free paper just for 4.99$ on email
    get unique paper
    *Public papers are open and may contain not unique content
    download public sample
    close

    Sorry, we cannot unicalize this essay. You can order Unique paper and our professionals Rewrite it for you

    close

    Thanks!

    Your essay sample has been sent.

    Want us to write one just for you? We can custom edit this essay into an original, 100% plagiarism free essay.

    thanks-icon Order now
    boy

    Hi there!

    Are you interested in getting a customized paper?

    Check it out!
    Having trouble finding the perfect essay? We’ve got you covered. Hire a writer

    GradesFixer.com uses cookies. By continuing we’ll assume you board with our cookie policy.