Essays on Volkswagen

The decision-making process of the company is affected by many factors in the macroeconomics of an organization. Similarly, for many automobiles companies, there are many factors which can affect their decision-making process and these factors are Political Factors, Economical Factors, Social Factors, Technological Factors, Environmental...

Introduction On December 21, 2009, Volkswagen India Private Limited (Volkswagen India), the group company Of Volkswagen Group India, announced that it aimed to sell 300 units of Beetle, its iconic car, in India in the year 2010. The Beetle was launched in India on December...

Strengths: Volkswagen has one of the widest brand portfolios among automotive companies, including the likes of Audi, Bentley, Bugatti, Lamborghini Porsche, SEAT, Škoda selling over 10 million cars annually. Enabling the company to diversify into markets across the automobile industry. For example, they play a...

Volkswagen, with the help of DDB Tribal Berlin Germany, has created an advertisement to promote their new Park Assist feature. This feature allows drivers to press a button to enable their car to park in tight spots for them by using sensors, and the assistance...