Essays on Car Companies

Our world is made of competition and company managers are searching and applying strategies to increase their turnover (Tobak 2014). The organization we will study about is General Motors which shut down because of a dealing failure and Tesla, one of the most valuable auto...

Introduction The automotive industry consists of numerous companies that design, produce, sell and market motor vehicles. This sector is one of the largest revenue generators across the globe, with total revenues of approximately $4 trillion. The main products from this industry include passenger vehicles, light...

Volkswagen, with the help of DDB Tribal Berlin Germany, has created an advertisement to promote their new Park Assist feature. This feature allows drivers to press a button to enable their car to park in tight spots for them by using sensors, and the assistance...

Tesla, Inc. (formerly Tesla Motors) is an American company that specializes in electric automobiles, energy storage and solar panel manufacturing based in Palo Alto, California. (Cauble and Masters, 2014) Tesla’s mission is to accelerate the world’s transition to sustainable energy. The company believes the faster...

Creating a marketing mix is an important role of a marketing manager. The distinct grouping of product, place, promotion, and price compose a marketing mix. It is controlled, designed, implemented, and maintained to meet the needs and interests of a group of people, that is,...

Through the years, we have heard many headlines about self driving cars. For example we’ve seen Tesla make plenty of self driving vehicles starting from 2014. Have you ever thought of how these autopilot cars function? If so, I’ll explain furthermore. Three main components are...

“Tesla has undoubtedly contributed to the transformation of the automotive industry” – Dyer J. Sensing – Anticipation of new opportunities. Tesla has assessed the evolution of technology in the automobile industry without harming the environment working towards achieving sustainable development. The increasing concern about Global...

Since the late 2000s, the firm has forged partnerships with other automakers as an original equipment manufacturer. As well as working collaboratively, the company continued to work on their own vehicles. Tesla continues to change the world of automobile industry through its relentless innovation. In...

In 2015, Tesla was named to the top of The World’s Most Innovative Companies list, produced by Forbes magazine. The company have “innovated innovation”. Using the open innovation framework this is how Tesla implements open innovation to action: Coopetition Tesla Motors uses three pathways in...

Tesla’s first truly mass-produced car was the Model S, a luxury electric car and it is a perfect example of innovation and cost-saving attitude towards the business. It was launched in June 2012 and become famous in a blink of an eye. It was also...

Sustainability The issue of sustainability is a relatively new development in human history. Before the industrial revolution, resources were ample, and the idea of pollution was nearly nonexistent. However, once manufacturing was developed the need for raw materials increased exponentially. At first this was not...

Toyota Motor Corporation, headquartered in Toyota, Japan, is one of the world’s largest multinational automotive manufacturer and is found in 1937 by Kiichiro Toyoda. Their products include automobiles, luxury vehicles, commercial vehicles, and engines. Vehicles are produced under five different brand names such as Toyota,...

Tesla is a very special case in the automotive industry. The infrastructure that the firm is creating for its electric vehicles can represent a real source of competitive advantage. Indeed, it adds value to the offer of the company on the market, because they are...

Considering what has been said previously, it is clear the existence of a charging infrastructure is fundamental for the development of the electric car market. Tesla is planning to become a mass producer of electric vehicles and to do so it is necessary to have...

Tesla Motors Inc This paragraph is aimed at displaying briefly Tesla’s history, in order to have an idea of the background of the company. Tesla Motors Inc has been founded in 2003 in California, in the United States of America, by Elon Musk, a South...

Tesla’s first truly mass-produced car was the Model S, a luxury electric car and it is a perfect example of innovation and cost-saving attitude towards the business. It was launched in June 2012 and become famous in a blink of an eye. It was also...

Henry Ford: Captain of Industry During the mid to late nineteenth century, the substantial influx of immigrants from all parts of the world coming to the United States of America created a large workforce and lower class. As a result, American businessmen were able to...

Despite Tesla Motors building the largest battery factory, and possibly one of the biggest factories in the world, recent electric vehicle sales numbers are falling. It appears the U.S. interest in electric cars has stalled. So why would Tesla, a company that designs, manufactures, and...

Tesla’s international-level strategy is the transformational strategy. With this strategy, Tesla looks to concurrently attain low prices through economies of scale, location economies, and understanding outcomes; and transform its cars across global industry to record for local differentiations. Most of Tesla’s strategies in the foreign...