Everything started in Florence in 1921 when Guccio Gucci, coming back from London where he was working for the Savoy Hotel, decided to open a shop specialized in fine leather goods. He started selling leather bags to horsemen because the Florence nobility started to ask...
Introduction Luxury differs from necessities, which are desirable but dispensable. However, exclusivity is assessed by society and the desirability is dominated by the upper class. The global luxury market remains growing. A report in Mintel shows that the sales of international luxury goods increased to...
History remembers Guccio Gucci as someone who started the biggest fashion brand and spread it internationally. As the case study pre tells, the CEO of Gucci realized a common factor that the brand has never neglected. That is its sustainability. The awesome craftsmanship and pure...
Visual Composition and Symbolism This advertisement features Gucci apparel and accessories across a two-page spread. Within this ad, a man and woman are presented adorning Gucci brand attire. The male and female figures are surrounded by a flat, yellow, sandy area, and large dark gray...
Introduction ELIE SAAB (also referred to as ES) is a high fashion brand founded by Lebanese fashion designer Elie Saab in Beirut in 1982. (FMD, n.d.) In the 1980âs his creations characterised by embroidered lace, precious fabrics, beading, crystals and other rich details started attracting...
Introduction Kering Groupâs Gucci is a luxury brand selling elastic personal luxury products in a highly competitive market since 1921. It implements a selective target strategy of high-income social groups who appreciate quality, sophisticated fashion. Following their âthree consecutive quarters of declineâ and the loss...
Brand Heritage Gucci, an Italian Fashion brand started its journey from a little shop in the city of Florence during the year 1921 by Guccio Gucci. Little was known that this brand would turn out to be a fashion powerhouse worldwide and make a reputation...
Executive Summary H&M is universal clothing retail operating in over 73 markets worldwide. H&M, short for Hennes & Mauritz is known for its trendy clothing line for customers of all ages and genders. Founded in 1947 in Stockholm, Sweden, H&M has employed approximately 179,000 employees...
Introduction Valuation of business ownership is useful in determining the economic value of a company or business unit. To determine a businessâs fair value, valuation is necessary. According to Trugman, valuation is essential for various reasons such as divorce proceedings, taxation, establishing partner ownership, and...
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