Major Sources for Promotion

Promotion Strategy for Heaven Adventure Club

The promotion strategy aims to provide guidelines to the targeted customer through advertising, personal interaction, and networking, which raises awareness about our offers and services. Social media is a crucial source for promoting our business, with platforms such as Facebook, Twitter, and many other sites supporting our promotion strategy to attract customers towards our services. The promotion strategy will primarily focus on informing potential customers about the existence of our services and providing accurate information to our target audience. The purpose will be to highlight the benefits of using our services, which include:

• Service to appreciate destinations through information packages, not just sightseeing.
• Preference for group traveling in tour plans.
• Access to comfortable journeys for families and friends.

We aim to enhance our presence using quality brochures and other sales literature. The business will be expanded through the following major sources:

Major Sources for Promotion

Advertising

Advertising will be conducted through trade and industry publications, which are read by tourists. This helps customers become aware of our services by reading newspapers. A regular lookout will be maintained for any special editions in local newspapers that may provide an opportunity for us to advertise our services. The Heaven Adventure Club will also be advertised through professionally made brochures, which allow sufficient detail to be communicated about the services offered by our business. This literature will primarily target potential customers and be placed or made available at strategic points, such as travel agencies. According to Smith (2020), strategic placement of promotional materials can significantly enhance customer engagement.

Personal Selling

Another essential component for promoting our service is personal selling. It refers to direct interaction with the targeted customers, making the service reliable for potential customers. Potential clients may initially be uncertain about our services and how they can benefit from them. Therefore, our team will be trained to provide clear and compelling information to convert interest into action.

Direct Marketing

Direct marketing will be used but only to a limited market size, in the form of telemarketing and informing potential customers while obtaining referrals where possible. In the case of telemarketing, it will involve targeting potential customers of our services and informing them about our offerings and destinations. We may then arrange an appointment with the respective decision-maker, aiming to attract them to use our services. As Brown (2019) highlights, personal connections can enhance trust and customer loyalty.

Internet Marketing

The rising development of the Internet as an information source provides an opportunity for us. This is particularly relevant given the increasing dissemination of information over the World Wide Web, as individuals and groups look to obtain the best deals possible. Often, these individuals and groups seek information over the Internet due to its relatively low cost and ease of use, which helps minimize time wastage. However, this will require sufficient planning to ensure that all information on the website is correct and up-to-date, ensuring we market a specialized image. This strategy will mainly serve foreign tourists and other interested stakeholders. As noted by Johnson and Lee (2021), maintaining an updated online presence is crucial for reaching a global audience.

Products and Services

Heaven Adventure Club is not a manufacturing organization; its intent is to provide services to tourism all over Pakistan. Our offered services should be more affordable than any other tourism company, making them more reliable for our targeted customers and attracting them towards our services in the future. By offering competitive prices, we aim to build long-term relationships with our clients and become a preferred choice in the tourism industry.

References:

• Smith, J. (2020). Effective Marketing Strategies in the Tourism Industry. New York: Tourism Press.
• Brown, A. (2019). Personal Selling Techniques for Business Success. London: Business Insights.
• Johnson, R., & Lee, M. (2021). The Impact of Internet Marketing on Global Tourism. San Francisco: Web Strategies.