Steve Jobs and Steve Wozniak - The Founders of Apple Corporation

Steve Jobs is a person whom many people call genius. He was the founder of Apple and one of the parents of the modern e-industry. Unfortunately, Steve Jobs died at the age of 56 years, in 2011. However, for his rather big and vibrant career, he was able to create some amazing things for that time. Steve Jobs has become one of the youngest millionaires in history. This happened due to Apple II, which Steve introduced when he was only 25 years old. The vast popularity of this computer made its creator one of the wealthiest people at that time.

The founders of the corporation were Steve Jobs and Steve Wozniak in 1976 in California. As students, they modeled their first PC and later began to sell dozens of similar computers, due to which they received decent funding. On April 1, 1976, Steve Jobs and Steve Wozniak officially registered the company which was called Apple Computer, Inc. Apple issued the first serial product in 1976. This model was not the first PC in the world, but it was the first to disperse in a million copies. Due to the issue of Apple II, Jobs and Wozniak achieved the long-awaited breakthrough in the high-tech market. From 1977 to 1993, the company continued to produce various models from this line. The eighties became less successful for the company because Apple III failed. Due to losses, Jobs had to fire 40 employees.

Another breakthrough occurred in 1984 when the 32-bit Macintosh computer came on the market. The 21st century was The "Golden Years" of the company (Rawlinson 2017).The company has created many devices which lots of people currently use. In 2001, Apple introduced the iPod music player. In 2007, the iPhone's touch-sensitive smartphone came out for the first time. In 2010, the company introduced the iPad. In 2012, the market capitalization company amounted to 500 billion. The cost of Apple is higher than its closest opponents Google and Microsoft. In the present time, the company experiences success which results in impressive income and an increasing number of workplaces. In 2015 Apple has reported the most significant annual profit in corporate history. The income amounted to approximately 45.69 billion U.S. dollars. The infographic indicates that global sales of the device increased from 1.39million in 2007 to over 211 million in 2016.

In general, Apple has sold more than one billion iPhones worldwide in the range from 2007 to 2017. The company has traded 41.3 million iPhones in the third quarter of 2018. The company works for the visual beauty of its products more than anyone. Apple doesn’t only sell a product, it also sells the software in it, and the use of this software is straightforward. The staff from Apple shop confirm that their company does its best to provide its customers with qualitative and reliable gadgets. They use iPhones themselves, which confirmed their words. The company never intended to accommodate to the demands of contemporary entrepreneurs. "The company wants to maintain a unique balance in its enterprise strategy, one that allows it to sell devices at a massive scale, enable a robust ecosystem and a secure OS for developers and users" (Kapko 2015).

By maintaining this position, Apple preserves its uniqueness and prevents its users from issues that may hamper the users' experience. Apple appreciates users' privacy and maintains a strict privacy policy. The company even had problems with FBI because of that. Apple is successful because it produces qualitative, durable and beautiful gadgets. It is comfortable for people to use them for various reasons such as prestige or reliability, convenience and simplicity of everyday use.