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KFC was the first fast food multinational to enter India, after the economic liberalization policy of the Indian government in early 1990s. KFC received permission to open 30 new outlets across India. KFC opened first fast food outlet in June 1995 by targeting upper middle class population. After being acquired by PepsiCo, PepsiCo planned to open 60 KFC and Pizza Hut outlets in the next 7 years in the country. The mode of entry used by KFC in India was the Franchise Business Model majorly.
PESTEL ANALYSIS OF KFC IN INDIA
KFC’s BUSINESS MODEL KFC’s
Business model is the same across the world. Eleven percent of outlets are company owned, while the rest operated by franchise holders. KFC follows the Franchise Business Model majorly. The franchisor is KFC Corporation (KFCLLC) whose parent is YUM! Brands, Inc. KFC Outlets prepare and sell chicken, snackables and other approved menu items using the certain trademarks and trade secrets owned by KFC Corporation. The Franchise Agreement grants franchisees a license to use:
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