Ms. Justice Gupta, departing from the decision of the Delhi High Court in Time Incorporation v. Lokesh Srivastava, refused a punitive damage award in the case Christian Louboutin SAS v. MR. Pawan Kumar & Ors. In this case, the plaintiff, with a trademark of distinctive...
Plaintiff is the registered proprietor of the trademark ‘Officer’s Choice’. The mark has been used by the plaintiff since 1988 and the plaintiff obtained registration in 2007. In 2013, the plaintiff found out that the defendant had started selling whiskey under the trademark ‘Collector’s Choice’....
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink...
Venice, Rome, Milan, Verona … when the country itself is a work of art, creating a furniture that does not meet such high standards is almost criminal! Italian brands understand this truth like no other, so interiors of local factories will do honor not only...
A perfect competition is the simplest market structure and is relevantly uncommon because of the number of factors that are involved, which are. Multiple participants, identical products, information and the free market. More often than not at least one of the factors is absent, or...
Brand positioning refers to “target consumer’s” reason to buy the brand in preferences to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to...
Objectives of the study To understand the Store Management of Big Bazaar Amritsar To understand the working of the various departments To enable us to gain insights into the corporate retail world The scope of the Study This report is based on the study conducted...
In this essay, I will compare and contrast the 4 Ps marketing approach (price, product, place, and promotion) versus the value approach which consists of creating, communicating, and deliver plus the exchanging which is price equivalent. I also explain what should be expected of these...
Management is one key aspect that many people, organizations, and managers find a number of challenges and as a result, fails to achieve their goals and aspiration due to these difficulties. It is important to understand that management is not an easy task. Managing work,...
Initially, the question to ask is, what is, in fact, meant by the terms “attractive network position” and “effective management of a network position” when discussing the operation of business networks. Defining these expressions will allow us to gain a deeper understanding of the day-to-day...
The paper discusses whether it is ethical to use sexual appeals in advertising. Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay The study also examines: (1) if sex does...
Introduction In the last decades wine market has been characterized by radical changes on both sides of supply and demand, thus making competition among wine producers more and more complex and challenging. European countries traditionally dominating word wine industry, such as Italy, France and Spain,...
Brand community creates an impact by improving brand loyalty. Consumer retention is increased through regular communication between business and its consumers through brand community. This makes consumers to become loyal to the brand hence increasing sales of an organization. According to Pei-Ling and Shang-Ling (2017),...
In this report, I will identify the current marketing strategies of Starbucks in the UK market and how to improve this performance by introducing new strategic approaches. I will start by analyzing the coffee industry with its consumers and competitors in the UK. After that,...
Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high tendency to attribute human characteristics...
For this essay, I have been asked to find an image from the university database. I plan to discuss my chosen image and how it relates to one of the key readings from the Introduction to Visual Culture handbook. The image I have chosen to...
Marketing Management Toyota Motor Corporation is a Japanese multinational automaker headquartered in Toyota, Aichi,Japan. The company was founded by Kiichiro Toyoda in August 1937 as a spinoff from his father’s company Toyota industries to create automobiles (Wikipedia). As an innovative leader, Toyota is well-known for...
In the case study presented, a design team was given the challenge to completely redesign the classic shopping cart in just 5 days. The team is part of IDEO, a product design firm based in Palo Alto, California. During the video, we are presented the...
The concept of Rural Marketing in India Economy has played an influential role in the lives of people. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country....