Essays on New Product Development

With the rapid changes in technology and consumer behaviour, product innovation is increasingly becoming an important concept which a business can use to keep itself competitive, drive growth and increase profits. According to Alexander et al (2010), product innovation is the introduction of a good...

Before a product is manufactured, marketed and then finally released it must be designed to suit the consumer’s needs. These processes of designing, modelling and prototyping have captured my interest as I believe these processes are the most important part of a product’s lifecycle. I...

Abstract As one of the powerhouses in the technology industry, most people think Microsoft has an, almost, absolute power to stay relevant in the market, making Microsoft automatically has a great ability to adapt in the market itself. However, even Microsoft has their downs, including...

Identifying Customer Pain Points: A definitive achievement or disappointment of an item is hovering around clients. Except if you have not pinpointed the torment purposes of your clients, the possibility of new item improvement will bomb definitely. No client dedication implies no income, which eventually...

One of the product development strategies that Royal Jordanian Airlines has adopted is the enhancements to the passenger experience. A digital transformation has been employed in the airlines through the partnership they formed with a digital group-Amadeus which helps in smoothening the travel processes that...

In a department store analysis, it is obvious to business owners they are in competition with other stores in many sizes. When it comes to the retail industry it is anyone’s game, especially during black Friday and the holiday seasons. Not only are department stores...

Introduction The traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 2004). However, the focus on NPD has evolved over the years, from having an internal company view to external market view. The article...

Jobs-to-be-done theory (aka jobs theory) is touted as bringing a high probability of success to the new product development process. Do you agree? Why or why not? Developed as a complement to disruptive innovation, which forecasts and elucidates the characteristics of companies in risk of...

Introduction Emerging and established companies such as Nike constantly seek a competitive edge to enhance their productive and profit margins as well as to distinguish their firm from the competition in the marketplace. From enhanced marketing and promotional initiatives to outsourcing of production, firms execute...

To begin, you must decide which part of the marketing mix to focus on first: price, product or promotion. Which is the best starting point for your marketing mix decisions? We choose Product as the best starting point for your marketing mix decisions. To succeed,...

Retail merchandise are most efficaciously packaged in Custom style Product Boxes. These packing containers are cost powerful and effortlessly to be had in all sizes and styles with ample customization alternatives. They also serve to a super extent in product merchandising and branding functions. Several...

Product design: Each of Frito lay’s 40 product or more must be conceived and designed, tasted such as market studies also evaluated for profitability. Quality: The standards for each ingredient including its purity and quality must be determined. Process: The process that is necessary to...

The textile and clothing industries is one of the ancient, largest, and most globalized industries in the world. With the fast improvement in the clothing industry most of the countries adopted it as the key player in their economy. People embraced textile and clothing industry...

Agile methodology uses an iterative process where all the teams and collaborate and client provides feedback throughout the entire process of developing a new software product. In an agile methodology, a large amount of work is divided into smaller chunks called ‘sprints’. A sprint is...

Stepped-up competition for talent. As labor market conditions improve and the need for skilled and educated workers rises around the world, organizations are finding it more difficult to attract the best employees. This makes it increasingly necessary for HR to help build a strong employer...

Product packaging design is the communication between the product and customers. It can relay the uses, the impression, and the expected outcome to them. It is also considered as an indispensable marketing tool to compete with competitors in terms of product development of both local...

“Beautiful product development in an ugly market segment simply makes no sense.” – Dan Adams, This is a lovely quote actually   The Market Analysis section of your Marketing Plan contains information about your target market, competitors, and marketing trends. What is good market segmentation?...

Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new (or improved) product or manufacturing process or equipment. There are different types of innovation. First, radical versus incremental innovation where one research...