Essays on Marketing

58

Report on Nike Distribution Channels and Supply Chain Strategies

3 pages / 1398 words

Supply Chain (SC) and Supply chain Management (SCM) owns a huge share in efficiencies field. Linking and reporting to Supply Chain, Supply Chain Management and the Managerial traits have a big role to the Supply Chain study field. The aim for this short study is...

Nike Supply Chain Management

59

Why Artists Often Decide to Work Under a Pen Names

6 pages / 2690 words

For centuries there have been controversial debates about the role of art and the artist. This discussion has animated the mind of many thinkers and till today it remains an unresolved topic. Nietzsche argued in favour of the concept of monological art, art that does...

Brand

60

Effect of Online Behavioral Advertising on Consumers

13 pages / 5972 words

Introduction A rapidly growing population along with digitalization and globalization result in a constantly increasing number of internet users. Closely related to this development is the expansion of the e-commerce business. Especially in the times of isolation, caused by the Corona crisis, which we currently...

Advertisement Marketing and Advertising

61

Research of How Online Behavioral Advertising Influences Consumers

13 pages / 5964 words

Introduction Rapidly growing population along with digitalization and globalization re-sult in constantly increasing number of internet users. (ITU 2019) Closely relat-ed to this development is the expansion of e-commerce business. Especially in the times of isolation, caused by the Corona crisis, which we currently live...

Advertisement E Commerce

62

Black Friday: History and Illusion Which Sold

3 pages / 1363 words

The British ‘Tony’ go for shopping for some of the necessities he needs in his study, and on top of a new laptop to help him in the editing works and adjust the pictures he will perform in his first year in the Faculty of...

Black Friday

63

Hot Trend in Pakistan: Black Friday

1 page / 658 words

November brings with it a frenzy of huge discounted sales. Brands all over the globe offer their products at lower prices. Have you ever wondered how it started and why it happens? Read on to find out how Friday sales in Pakistan developed as a...

Black Friday

64

What The Red Bull Product Life Cycle Looks Like

1 page / 592 words

Introduction Red Bull first joined the market in early 1987 right after an Austrian toothpaste salesperson names Dietrich Mateschitz moved to Thailand and stumbled upon “energy tonic” which was invented by Chaleo Yoovidhya, it was said to keep those who drink it awake and focused....

Brand Company Red Bull

65

The Way Supermarkets Use Seasonality to Influence Nostalgic Feelings

3 pages / 1362 words

Nostalgia marketing is used by brands to gain new and but also capture the hearts of loyal customers. This strategy is one that often goes unnoticed. However, if done correctly, it can be extremely profitable, resulting in the resurrecting of dying brands. This essay will...

Brand Consumer Behavior Nostalgia

66

The Hidden Truth of Red Bull's Marketing Campain

1 page / 454 words

The first thing that one associates with the brand name Red Bull is the energy drink. However, not only is Red Bull a popular energy drink producer, it is also a huge marketing powerhouse, pumping a third of their yearly revenue into sponsorships and endorsement...

Marketing and Advertising Marketing Strategy Red Bull

67

History of Kellogg Company

1 page / 625 words

Early Beginnings and the Accidental Invention In 1876, John Harvey Kellogg became the director of the Battle Creek Sanitarium (initially the Western Health Reform Institute established by Ellen White) and his brother, W. K. Kellogg, worked as the accountant. This is the place where corn...

Kellogg New Product Development

68

Marketing Research: Definition, Importance of Research to International Agencies Travel and Tourism

3 pages / 1415 words

Introduction This essay will be discussion and research around the topic of marketing research, firstly will be the definition of marketing research, secondly will be the Importance of marketing research to Majan international agencies travel and tourism, thirdly will be the Difference between digital data...

International Business International Trade Marketing Research

69

Pioneer Marketer of Cookie and Digitalized Marketing Revolutionary - Oreo

5 pages / 2436 words

Declaration The present anthropological society we live in this era is one based solely upon dynamism, uncertainty, and complexity. The market forces of globalization have brought together the private entities: individuals and organizations of the world closer than ever before; business organizations are no exception...

Content Marketing Marketing Strategy Oreo

70

The Impact of Advertising During Super Bowl: Pepsi

2 pages / 1136 words

The Super Bowl and Its Cultural Significance The Super Bowl is said to be one of the most-watched TV events in the history of America. It has been a part of American culture for a very long time, serving as the culminating championship game where...

Advertisement Pepsi Super Bowl

71

The Oreo Brand in The Spain Market

3 pages / 1168 words

The culture of breakfast and snacks in Spain is associated with particular brands that have been present since the beginning of advertising with the consumer. These brands are such as Cola Cao or María Fontaneda cookies. It was in 1995 when Oreo entered the Spanish...

Brand Oreo

72

"It’s a Tide Ad": Tide on Super Bowl

3 pages / 1239 words

Introduction This essay has analyzed the brand equity of Tide, including brand awareness and brand image. It has pointed out the lack of uniqueness in Tide’s brand associations and how the “It’s a Tide Ad” IMC campaign improves that. This essay also shows the important...

Advertisement Super Bowl

73

Web-based Social Networking in Business: Dunkin' Donuts & Voodoo Doughnut

5 pages / 2267 words

The web-based life assumes significant jobs in business these days. Web-based social networking alludes to sites and applications that are intended to enable people to share content rapidly. The assortment of developing total and implicit web-based life. There are 13 kinds of web-based life which...

Content Marketing Dunkin Donuts Social Networking

74

Marketing Concept by Apple Inc. Brand

6 pages / 2595 words

Executive Summary This report focuses on the applicability of the marketing concept by Apple Inc. The report critically analyzes how Apple Inc. achieves its corporate goals through meeting and exceeding customer needs and expectations better than the competition. One of the key reasons for Apple’s...

Apple Brand Marketing Research

75

Oreo: Company’s Marketing Strategies

2 pages / 1008 words

Introduction Why do we buy things? Marketing! A company’s marketing strategies are a huge part of why we are drawn to certain products. Marketing is defined as, “ the process or technique of promoting, selling, and distributing a product or service.” Marketing. Marketing is everywhere...

Company Marketing Strategy Oreo

76

Kering Group’s Gucci: The Potential of Luxury Brand

4 pages / 1619 words

Introduction Kering Group’s Gucci is a luxury brand selling elastic personal luxury products in a highly competitive market since 1921. It implements a selective target strategy of high-income social groups who appreciate quality, sophisticated fashion. Following their ‘three consecutive quarters of decline’ and the loss...

Brand Fashion Gucci