My Understanding of Brand You and Impressive Linkedin Profile

In the early 1900’s years, little acknowledgement was given towards personal strengths and individuals were assigned to a line of work and were taken granted for as most people were dependent on the company’s to manage their career pathways and the individuals carried out the tasks they were told. However, in late 1960’s people began to acknowledge their strengths and passion and ever since then we drive to manage and improve our own career ambitions and personal development. This comprises of our intellectually, bodily presentation to employers and others. The phrase Brand You is the representation of individual’s characteristics and uniqueness from other individuals. As identified by Wilson & Blumenthal 2008, Brand you embodies individual’s areas of strength, their core principles and ambitions within their field.

Throughout analyzing the reading materials and personal research, my understanding of Brand You was further enhanced by the information provided within the e-books, ‘Managing Brand You : 7 Steps to Creating Your Most Successful Self; Managing Brand You; The Brand Called You. One of the aspects of my understanding’s enhancement was the Third step of ‘Creating Your Most Successful Self’ by Wilson and Blumenthal 2008, that indicated that unlocking one’s innermost ambitions and personal passion is reliant on one’s acknowledgement of personal identity. In order to successfully improve and advance in my career plans, I must create a personal brand through acknowledgment of personal identity which ultimately relates to my future career ambitions as stated by Drucker, in his Managing Oneself 2005, book. Additionally, in relation to the understandings of Brand You, I have analyzed multiple social entrepreneurs to cross check similar possible ambitions to myself and I have been inspired by three social entrepreneurs, Daniel Flynn (Co-founder, Managing Director at Thankyou), Simon Griffiths (Co-Founder & CEO at Who Gives A Crap) and Taj Pabari (Founder and Chief Executive Officer of Fiftysix Creations). The inventive solution approaches of these social entrepreneurs towards important and constantly neglected social problems throughout the world have particularly inspired me.

For instance, Daniel Flynn and Simon Griffiths founded Thank You 2018 and Who Gives A Crap 2018, to support in battling health and poverty problems in developing countries such as limited access to clean water, malnutrition and health and hygiene, as well as funding child and maternal health programs throughout the globe. According to the International Journal of Environmental Research and Public Health 2018 article, a vast amount of people suffer chronic health problems such as malnutrition, poor maternal health and infant mortality due to limited access to proper necessities and limited health care services. In relations to helping face these problems, Daniel and his peers established a social enterprise called ‘Thank You’ that sells products such as water bottles, body care, food and baby care products to raise funds to help the developing countries gain access to clean water, food, hygiene and maternal and child health programs as well as helping in ending poverty. Daniel and his peers’ innovative approach is simple by selling everyday necessities such as water bottles, body care, food and baby care to raise funds to support their cause.

Similarly, Simon Griffiths, the Co-founder and CEO of ‘Who Gives A Crap’, also uses similar approach of selling essential household products such as toilet paper, tissues and paper towels throughout 36 countries in order to raise funds. These funds are then used for development of proper toilets throughout developing countries, saving trees, water, as well as funding other organizations such as WaterAidAustralia, Sanergy, Lwala Community alliance and Shining Hope For Communities to implement high sanitation projects throughout the developing countries. Both ‘Thank You 2018 and WhoGivesACrap 2018’ companies incorporate their creative yet simple Brand You through their business model as well as creating awareness of the social problems throughout developing countries in the world and also indicated both of the companies ambitions.

Furthermore, the third social entrepreneur that inspired me is Taj Pabari, An Australian refugee, Founder and Chief Executive Officer of Fiftysix Creations, that influences the young and future generations of Australia through Australasia’s Largest Entrepreneurship workshops throughout Australia. The purpose of Fiftysix Creations, is to provide workshops and school-holiday programs throughout regional and remote areas around Australia to educate young people as young as five years up to eighteen years olds about entrepreneurship, financial literacy and the world of business, as well as further educating them about transferrable skills encompassing negotiation, collaboration and communication skills. Taj Pabari is inspiring to me because he established a social enterprise that has an integrated business model to further progress with their primary purpose to educate young kids through the use of their workshops and products.

Core Elements of an Impressive LinkedIn Profile

Through analyzing the LinkedIn profiles of my inspiring entrepreneurs, I acknowledged the core strengths and characteristics of my inspirational entrepreneurs. Their LinkedIn profiles indicated that knowledge and experience is necessary in order to have a powerful Profile and also allowed me to recognize that each of these entrepreneurs have various skillsets that have been attained through their experiences and accomplishments in various fields either being in studies or workplaces or both. This suggested that it is important to gain experience and knowledge in order to gain various useful skillsets that’s influencing me to make a plan to gain experience and skills through various volunteering and employment opportunities. Moreover, according to Bernard Marr 2018’s article, a major source that identifies other core elements in a powerful LinkedIn profile is a detailed summary of employment history, skillsets, experiences and future goals as well as information on voluntary work involvement and awards and admirations received.

In order to create a powerful future LinkedIn Profile, it is crucial for me to gain knowledge through my education as well as gaining experience and attaining as much skillsets I can through volunteering in projects and organizations that match ambition as it will allow me to gain experience in the areas I am passionate about. Thus, the future experiences attained throughout the volunteering will create a foundation for my development and also support my performance in my future work. Furthermore, the LinkedIn platform’s various allows you to connect and communicate with other user through private and public conversations through posting, commenting, sharing posts and sending messages on the platform with the prime purpose interaction. Nevertheless, in order to connect with other associates in my career field I must have the knowledge and broad understanding of the industry and its work. Hence, I must further enhance my understanding and knowledge of my future career position and areas of interest through studying and researching in present studying stage. In this instance my area of study is Accounting and Finance, in order to acknowledge and understand my future career ambitions, I must have knowledge on the industrial advancements and legal policies that influence accounting and finance.

Moreover, the most important core element is communication, both written and verbal as it demonstration your ability to interact with others. Communication is important because it allows you to promote your brand you and has influence on the value and characteristic of your brand you. Furthermore, communication is important because it has influence on your professional career aspirations as the employers looking for employees with good communication skills. In five years’ time from now, my ambition is to be a proficient financial planner with voluntary involvement in social organizations in aiding the developing countries to become healthier and educated because I am passionate about making a difference in this world because being a refugee myself, I have a brief understanding of the problem in the developing countries.

My future self – Linked In Profile

In conclusion, in order to create my real life future LinkedIn profile; I must complete my Bachelor of Finance and Accounting degree whilst also attaining 6 to 12 months internship by applying my education knowledge to the workplace in order to gain experience. Thus allowing me to potentially find a position as a financial advisor in order to gaining experience and then allowing me to apply to attain my Certified Financial Planner (CFP) certification to become a qualified Financial planner. Throughout my Studying years, I must identify my strengths and skills in order to improve on them through collaboration with other students as well as volunteering for organizations. Also, I must attend various career-based events to further enhance my knowledge on my career ambitions as well as interacting and connecting with inspiring people to associate with on LinkedIn also. Furthermore, I will further instigate research on innovative approaches to address the health and education limitation issues of developing countries as I am passionate on making a difference in this world as well as embracing opportunities to improve my communication skills through public speaking and presentations throughout my studying years.