The Brand Diversity of The Swatch

Introduction

The plastic design of swatch’s diverse primordial adoration offers a range of ranges from metallic watches, diving watches (diving series), thinner flat bodies, and online watches. In order to improve the appearance of the product and stand out in the market, swatch can sell personalized watches that customers can choose colors and designs. This will help swatch develop its brand diversity and provide a target audience.

The price

Pricing is the only element in a marketing mix that helps generate revenue. Pricing delivers a very powerful message, which is important because they reflect the customer value delivered by the company. In order to find the equilibrium pricing know-how, swatch can be according to the pricing, the economy, standard and advanced version to distinguish its product line, this will help them to surpass the competition, and gain market share in the whole world, especially in the bric countries, swatch group is showing a great growth. Statistics show that the main target market of the sample is the 15-34 age group. In view of this, I think it can offer students with special price and discount for watches if Swatch club members are registered.

Sales promotion

Promotion is the process by which marketers communicate, education, persuasion, reminder and reinforcement. It is important for swatch to capture the target audience to generate sales and revenue. Swatch has been an active supporter of European sports and an official timekeeper for the games, helping it gain international attention and international cultural markets. It has also made a difference in the entertainment industry by working with MTV and competing on the show. It also works with the world volleyball federation to help promote the sport internationally and to help swatch push itself into a company with a public interest.

The use of social networking sites is growing exponentially. Demographics suggest that swatch is targeting young people, who connect well through these social networks. Swatch already has fans, and on facebook, it’s growing every day. This page also provides access to Twitter, swatch club and swatch website. This can increase the brand awareness and remind its target audience of the uniqueness of the product. Facebook is one of the most successful social networking sites. Swatch has a good chance of attracting new customers. It can also compete and compete like MTV on social networking sites.

It should also participate in the social activities of the university, which can help popularize the young people in the current society. Because of the economic downturn, the company has made huge cuts in marketing budgets, and swatch can take advantage of this delay in the market. They can increase their promotional activities, which may increase their market share.

The place where

Choosing the right distribution channel is very important for a company. There is a famous saying “supply creates demand”. If we analyze the current market segmentation, and increase the competition of the industry, watches I suggest swatch can use multi-channel strategy, in the product through multi-channel, such as the Internet, sales force, call centers, retail stores, department stores, and direct mail.

But in order to maintain the brand identity and exclusivity of its products, swatch can only sell its individual and limited collections through its swatch membership club, which helps to keep the watch exclusive. In this way, different customers of different purchasing behaviors will seek the channels that best suit their needs.