Essays on Marketing

Today, affiliate programs serve as the starting point for the majority of home entrepreneurs and beginners in Internet Marketing. This is primarily due to the minimal amount of work involved and the relatively easy income generated through these programs. However, despite their seemingly simple and...

The Trade Mark Office across the globe, including in India, has granted recognition to trademarks with immense international reputation and transborder recognition. This was the case in Christian Louboutin SAS v. MR. Pawan Kumar & Ors., where the defendant, engaged in the business of selling...

The first thing that Theodore Levit does in his article “marketing myopia” is denying the title of forever growth industry to any industry that ever existed and claimed to be so. He believes every industry has been a growth industry at some point in time,...

Introduction On December 21, 2009, Volkswagen India Private Limited (Volkswagen India), the group company Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay Of Volkswagen Group India, announced that it...

Responding to this case study, Tom Reichert, author of the book: Sex in Advertising: Perspective on the Erotic Appeal, explains that ‘’sex does not always sell, but sexiness does’’ (p. 55). The use of sex appeals in the advertising industry is a good way to...