Essays on Marketing

77

Promotion Strategy of Gucci Brand on Chinese Market

4 pages / 1620 words

Introduction Luxury differs from necessities, which are desirable but dispensable. However, exclusivity is assessed by society and the desirability is dominated by the upper class. The global luxury market remains growing. A report in Mintel shows that the sales of international luxury goods increased to...

Brand Fashion Gucci

78

Nike: Market Segmentation, Market Target and Market Positioning

2 pages / 987 words

Introduction The company Nike was founded in 1964 by Bill Bowerman and Phil Knight who had located their headquarters near Beaverton, Oregon. This company is one of the major suppliers of the world’s sports shoes and one of the major manufacturers of sports equipment. For...

Marketing Management Nike

79

The Analysis of Ethnographic Methods

4 pages / 2015 words

Successful marketing requires proper understanding of the target consumers or customers. A marketer involves knowledge about the social, culture, economic and consumption behavior about the target market before introducing a product or launching a campaign in the market. It is crucial to profile the market...

Ethnography Marketing Management Marketing Research

80

The Use of Advertising and Marketing Across Different Cultures

7 pages / 3110 words

Advertising has always been a successful strategy in promoting brands in order to spread awareness and interest of products to consumers to hopefully increase business revenue. Advertisers attempt to convert potential buyers into actual buyers is done by making consumers aware of the value that...

Advertisement Consumer Behavior

81

Semiotic Analysis of Two Watch Advertisements 

4 pages / 1811 words

On my regular commute to Los Angeles on the 405 Freeway South, I encounter a large number of billboard advertisements, three of these for luxury watches. The first of these billboards is the most prominent. In it, James Bond wears the OMEGA Seamaster “Spectre” 300....

Advertisement Marketing and Advertising

82

Semiotic Analysis of The 'Axe' Body Spray Advertisement

2 pages / 856 words

The visual chosen for semiotic analysis is the Axe body spray advertisement provided by Professor Murphy. Axe is a men’s grooming company focused on creating products such as body sprays, deodorants, and shampoo (“Axe”, n.d.). They are notoriously known for creating controversial campaigns for their...

Advertisement Marketing Strategy

83

Semiotic Analysis of Phone Service Advertisements

3 pages / 1537 words

In a modern western civilization, advertisements flood the media and influence global cultural beliefs and consumer ambitions. Advertisements exist as messages or broadcasts using a range of mediums released to the public to promote an event or a company’s name through means of selling a...

Advertisement

84

How Businesses Market Their Products in The Digital Era

1 page / 531 words

The digital era that we live in now has undoubtedly deeply impacted the way marketing functions. Over this essay, I will explore the various ways in which businesses market their products and services using digital media platforms. Companies now are steering toward changing their marketing...

Advertisement Digital Era

85

Personal Branding in The Context of Network Economy: Chiara Ferragni’s Case

7 pages / 3008 words

Abstract Some individuals achieved so much fame and notoriety to establish themselves as crucial reference points for consumers, fundamental spaces for “the production and circulation of fashion discourse”. This exponentially growing phenomenon revolutionized the marketing industry and the concept of fashion industry itself: fashion bloggers...

Brand

86

Personal Branding: Development of My Own Brand and Its Strategies

5 pages / 2101 words

Introduction: Most people believe that personal branding has nothing but something to do with sport stars, celebrities and businesses, but the truth is that you already are no matter you are aware of it or not. What you want to do is make it known...

Brand

87

Magazine AD Analysis: Winnie Harlow in Elle UK

2 pages / 1008 words

The magazine ad that I am going to analyze is from Elle’s United Kingdom May 2018, issue. The magazine cover is of Winnie Harlow wearing Gucci. Harlow is a model, activist, and inspiration. Harlow promotes equality because she suffers from a rare skin condition called...

Advertisement

88

Rhetorical Analysis of Olay AD in People Magazine

4 pages / 1822 words

There are so many advertisements nowadays. They can be found on TVs, radios, in a magazine, on a billboard, on computers, phones, and social media. They are found almost anywhere there are human beings and there is no way to avoid them. The ads we...

Advertisement

89

Rhetorical Analysis of Snacks AD in Vogue Magazine

1 page / 474 words

A lot of advertisements in women’s and health magazines are based around one thing, getting skinnier. While snacking on some potato chips might cause a dent in that plan to get up and get healthy. The advertisement uses regular and kettle-cooked potato chips to show...

Advertisement

90

Analysis of Cigarette Ads in Magazines

1 page / 578 words

Introduction For decades, we have always been influenced by what we consume on television, the internet, and even magazines. We have been told what to buy, what to wear, and even what to eat ever since we were younger. We are bombarded with ads everywhere...

Advertisement

91

How Advertisement Shapes American Society’s Perception

3 pages / 1430 words

Introduction Although advertisement is objectively designed to boost marketing strategies in the purchase of goods, services, and ideas, it is always considered much deeper than that since it twists and manipulates the mentalities of those exposed and subjected to it. An advertisement is said to...

Advertisement Consumer Behavior

92

The Cigar Store Indian and Its Impact on American Advertisement Business

3 pages / 1495 words

Culture defines the evolutional identity of a nation, group, or individual by introducing a fragment of history that shaped the world into its current form. Museums, history books, as well as lectures help to educate society about their past ancestors with evidence composed from moments...

Advertisement

93

The Role of English Language in The Field of Advertisement

3 pages / 1535 words

Introduction Advertising serves as a crucial bridge between manufacturers and consumers, facilitating the exchange of goods and services in the marketplace. Defined by the Cambridge Advanced Learner’s Dictionary as any form of communication aimed at persuading individuals to purchase a product or service, advertisements have...

Advertisement

94

The Importance of Language in Advertisement

1 page / 567 words

Advertising is now an essential part of human life. It has influenced the culture of our society. Advertisements are capable of persuading customers of their need for a product in society through a linkage of opinion. Advertisement establishes a theory of product identity and also...

Advertisement

95

The Evolution of Marketing in The Digital Era

4 pages / 1777 words

Introduction Digital and technological advancements have been a topic both analyzed and criticized over the decades by numerous perspectives and acknowledged publications. By being the enabler of connectivity, financial inclusion, access to trade and public services, digital technology has become a significant equalizer for the...

E Commerce Online Shopping