Introduction Guest satisfaction has become an important aspect of the hotel industry. Unlike other industries, the hotel industry prospers due to customers' retention. It is only through customer satisfaction that a hotel can retain its customers. Basically, customers' loyalty is dependent on the quality of...
Consumption is fundamental in people’s everyday life, therefore many have attempted to analyse individual’s behaviour in regards to buying products of a marketplace. This paper’s aim is to analyse consumer behaviour within the food industry sector and, most importantly, to understand to what degree culture...
CBT is a modern talk-based therapy that has grown in popularity in recent years, largely because there is a large evidence base from research and clinical practice to prove it is an effective therapy for a large range of mental health issues including, but not...
The research of the intricacies of food photography and the relevant techniques is important and should be understood by design practitioners who plan to pursue a career in the food photography industry. With the explosion of social media sharing over the past decade, it is...
Hotels, with the most crucial objective to provide customers with a feeling of home by offering quality services and products. To achieve this goal, we firstly need a bunch of productive, qualified and satisfied employees to manage the hotels and produce all these. However, in...
Introduction Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the...
Radio has been around for over a century, and even with the rise of digital media, it is still a powerful medium. Radio advertisements provide businesses an affordable mean to establish brand recognition to a target market. Additionally, advertisers use radio advertisement which incorporates to...
Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. The Korean meaning of Samsung is ‘three stars’. It comprises various partnered businesses; most of them united under the Samsung brand, and is the biggest South Korean chaebol (business conglomerate). The Samsung...
The year 2018 was really special and full of adventurous event year for me because I became an adult, graduated my high school and entered the University. Although all that events were interesting, living without my family in a new hometown was a real challenge...
Introduction Social networking has taken over the entire world. Whether it’s Facebook, Twitter Instagram or any other platform social networking has given every user a unique perspective and different approach to life. In the 21st century everything is a competition every inspired human being is...
Good service in hospitality is not simply mean greeting the guests with a smile or a simple “thank you” and “please”, it is far beyond that. In addition, satisfied customers are looking for a memorable experience and dynamic service. Or we can say that, excellent...
The article “Case Study of Cross Cultural Communication Issues for Filipino Call Centre Staff and Their Australian Customers” was written by Alison Owens (2008), an Australian Senior Research Associate. Its main purpose is to observe current challenges of cross cultural business communication over the telephone,...
Celebrity endorsements are a great way of attracting consumers towards the brand and creating mass awareness in the public. As consumers who are familiar with the celebrity will definitely try the brand and if they like it, they will pass on the message to other...
Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...
I choose this topic to know much about challenges the consumer cooperatives are facing which act as a barrier to the growth. This research will give me a clear overview of the evaluation of the prospects of consumer cooperative societies. Moreover, the subject as a...
The purpose of this research is to try and understand how retargeting on the social media platform Instagram, can influence the consumer purchase decision. Instagram is of particular interest as research carried out by marketing firms across the UK, suggest that social media users between...
I believe that digital marketing is extremely effective for advertising and promoting existing or new brands or products, this is because, there are over 3 billion social media users worldwide so therefore companies using digital marketing campaigns are almost definitely going to be able to...
Introduction to AI Perceptions Currently, consumers have positive-leaning, yet mixed emotions about AI. The majority of general consumers think that AI will make society better. According to a global independent survey conducted by Arm and Northstar in 2017, 61% of consumers believe that AI will...
Introduction The target market of BMW comprises individuals of a higher social class and income level. This demographic is distinguished by their ability to discern taste, quality, and value. Having been raised in high-class society, many of them have developed traits of inner-directedness. They are...