Customer value proposition is an essential concept in marketing that focuses on the unique benefits and value that a company offers to its customers. It is a critical element in developing and maintaining a competitive advantage in the market. In this essay, we will explore...
The first thing that one associates with the brand name Red Bull is the energy drink. However, not only is Red Bull a popular energy drink producer, it is also a huge marketing powerhouse, pumping a third of their yearly revenue into sponsorships and endorsement...
Four Loko, a malt beverage that gained popularity in the early 2010s, has been the subject of controversy and scrutiny due to its high alcohol content and caffeine content. The combination of alcohol and caffeine in Four Loko raised concerns about its potential health risks...
Introduction Coca Cola is one of the most well-known brands in the world, with a presence in over 200 countries and a product portfolio that includes over 3,500 beverages. The success of Coca Cola can be attributed to its effective marketing strategies, including a well-crafted...
Introduction I chose to follow my Internship in the Marketing department of Extramarks. Extramarks is India’s reputable Education Technology Company. Out of my ardent desire and knowledge of making a career in Advertising and Marketing, I selected to learn Marketing tactics and understand the concept...
In today’s consumer-driven society, it is no secret that the appeal of discounts and coupons has become increasingly prevalent. The desire to save money while still enjoying high-quality products has led many individuals to seek out various avenues for obtaining discounts, including the use of...
“Steve Jobs, the co-founder and former CEO of Apple Inc., delivered a powerful and inspiring commencement speech to the graduating class of Stanford University in 2005. Jobs, known for his innovative thinking and revolutionary contributions to the technology industry, used his speech to share his...
Executive Summary This report was initiated to find out why Eastman Kodak was wiped out from the photography industry, evaluate Kodak’s digital imaging strategy and why it failed, provide better alternatives to the strategy and finally point out what other companies facing disruptive change in...
Netflix, the world’s leading streaming entertainment service, has revolutionized the way people consume media content. The company’s success can be attributed to its innovative IT strategy, which has enabled it to stay ahead of the competition and constantly improve its services. In this essay, we...
The Vermont Teddy Bear Company is a well-known American company that specializes in creating handmade teddy bears. The company has been in business for over 35 years and has gained a strong reputation for its high-quality products and unique marketing strategies. However, in recent years,...
Canadian Tire Corporation is a well-known Canadian retail company that has established itself as a dominant player in the Canadian business landscape. This essay aims to provide a detailed analysis of the history, business operations, marketing strategies, commitment to sustainability, financial performance, and challenges and...