Essays on Marketing

419

The Application of Color Psychology in Marketing Strategies

1 page / 325 words

Color psychology concept in the marketing and branding There is a serious ecological problem in the contemporary society that is mainly the fault of human beings. Therefore, it is important to encourage individuals to protect the environment through all means possible. I have used the...

Color Marketing Strategy

420

Using Pathos and Ethos, Logos in The Makeup Forever and Mac Advertisements

2 pages / 1109 words

Most advertisements use a triangle of rhetorical strategies comprising of pathos, ethos, and logos to cast a profound impact and influence on the minds of the targeted buyers. The cosmetic industry relies on the effectiveness of the rhetorical strategies to drive up sales and enhance...

Advertisement Makeup

421

The Effects of Social Changes on The Way Advertising Agencies Market to Women

7 pages / 3358 words

This paper will attempt to answer the research question, “What affects do Social Changes have on the way Advertising Agencies Market to Women?” through the compilation and use of various, academic and non-academic, secondary sources. This topic was chosen as gender portrayals have been an...

Advertisement

422

Consumer Profile: Defining The Ideal Customer

2 pages / 984 words

Introduction Marketing has undergone significant transformation since the development of conventional methodologies. Today, traditional marketing is merely one option among many for companies, in contrast to older businesses that considered it a necessity. Modern companies have developed a plethora of effective ways to maintain contact...

Consumer Behavior Marketing Strategy

423

Christian Louboutin Vs. Mr. Pawan Kumar: The Fight for Trademark Rights

3 pages / 1214 words

Ms. Justice Gupta, departing from the earlier decision of the Delhi High Court in Time Incorporation v. Lokesh Srivastava, refused to award punitive damages in the case Christian Louboutin SAS v. MR. Pawan Kumar & Ors. The plaintiff, Christian Louboutin SAS, holds a trademark that...

Trademark

424

How Collector's Choice Deceptively Similar to Officer's Choice

1 page / 465 words

Introduction Plaintiff is the registered proprietor of the trademark ‘Officer’s Choice’. The mark has been used by the plaintiff since 1988, and the plaintiff obtained registration in 2007. In 2013, the plaintiff discovered that the defendant had started selling whiskey under the trademark ‘Collector’s Choice’....

Brand Trademark

425

New Coke: a Classic Brand Failure

4 pages / 1884 words

Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink...

Brand

426

The Cassina Brand

8 pages / 3509 words

Venice, Rome, Milan, Verona … when the country itself is a work of art, creating a furniture that does not meet such high standards is almost criminal! Italian brands understand this truth like no other, so interiors of local factories will do honor not only...

Brand

427

A Competition in The Market Structure

2 pages / 824 words

A perfect competition is the simplest market structure and is relevantly uncommon because of the number of factors that are involved, which are. Multiple participants, identical products, information and the free market. More often than not at least one of the factors is absent, or...

Marketing Research

428

Review of The Concept and Factors of Brand Positioning

1 page / 483 words

Brand positioning refers to “target consumer’s” reason to buy the brand in preferences to others. It is a very grateful method in the marketing arena. It ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits to...

Brand

429

Store Management at Big Bazaar

5 pages / 2251 words

Objectives of the study To understand the Store Management of Big Bazaar Amritsar To understand the working of the various departments To enable us to gain insights into the corporate retail world The scope of the Study This report is based on the study conducted...

Grocery Store Marketing Management Project Management

430

Comparison of The 4 PS Marketing Approach Versus The Value Approach

2 pages / 865 words

In this essay, I will compare and contrast the 4 Ps marketing approach (price, product, place, and promotion) versus the value approach which consists of creating, communicating, and deliver plus the exchanging which is price equivalent. I also explain what should be expected of these...

Marketing Management

431

The Challenges of Managing Work, Health, and Safety

3 pages / 1427 words

Management is one key aspect that many people, organizations, and managers find a number of challenges and as a result, fails to achieve their goals and aspiration due to these difficulties. It is important to understand that management is not an easy task. Managing work,...

Leadership and Management Marketing Management Project Management

432

The Importance of "Attractive Network Position" for a Company

4 pages / 1901 words

Initially, the question to ask is, what is, in fact, meant by the terms “attractive network position” and “effective management of a network position” when discussing the operation of business networks. Defining these expressions will allow us to gain a deeper understanding of the day-to-day...

Marketing and Advertising Marketing Strategy Social Networking

433

Discussion on Whether It is Ethical to Use Sexual Appeals in Advertising

3 pages / 1384 words

The paper discusses whether it is ethical to use sexual appeals in advertising. Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay The study also examines: (1) if sex does...

Advertisement

434

Wine Market: Radical Changes

5 pages / 2490 words

Introduction In the last decades wine market has been characterized by radical changes on both sides of supply and demand, thus making competition among wine producers more and more complex and challenging. European countries traditionally dominating word wine industry, such as Italy, France and Spain,...

Marketing Research Wine

435

The Impacts of The Brand Community on Consumer Attitudes and Behavior

1 page / 461 words

Brand community creates an impact by improving brand loyalty. Consumer retention is increased through regular communication between business and its consumers through brand community. This makes consumers to become loyal to the brand hence increasing sales of an organization. According to Pei-Ling and Shang-Ling (2017),...

Attitude Brand

436

Overview of The Current Marketing Strategies of Starbucks in The UK Market

3 pages / 1276 words

In this report, I will identify the current marketing strategies of Starbucks in the UK market and how to improve this performance by introducing new strategic approaches. I will start by analyzing the coffee industry with its consumers and competitors in the UK. After that,...

Leadership Marketing Strategy

437

Overview of Key Factors for Brand Personality Creation

2 pages / 912 words

Brand personality characteristics can be affiliated with human characteristics due to consumers anthropomorphizing products. Bower (1999) discussed how the transfer of humanized characteristics is much simpler due to an increase in those characteristics to inanimate objects. Consumers have a high tendency to attribute human characteristics...

Brand