Essays on Marketing

343

3 Reasons Why Office Stationery Still Matters

1 page / 397 words

Introduction Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay Office stationery is not something that every business owner considers an essential business decision. Surely, it needs careful thought and...

Marketing Management Small Business

344

Chinese Brand Strategy: Review on Lenovo

2 pages / 1094 words

The case analysis indicates that Lenovo has acquired IBM in order to go global and establish itself as a global brand. With the intense level of competition, Lenovo felt the need of going global, and as a part of its strategy, it has performed the...

Brand China Company

345

Importance of a Marketing Plan

1 page / 586 words

Marketing is about identifying and meeting human and social needs. The American Marketing Association defines marketing as is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization...

Marketing Plan Marketing Strategy

346

Why Alcohol Advertisement Should Be Banned

2 pages / 715 words

Introduction Alcohol has been a part of human culture for a very long time. Its usage has remained a controversial issue throughout American history. Beginning in the 1900s, alcohol was often demonized, but it is currently legal for adults over the age of twenty-one. Although...

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347

Research of Online Advertisement Strategy of Facebook

2 pages / 720 words

Online advertising has been around ever since the beginning of the internet, it had a slow uprising, but surly enough advertisements on the internet have become as advanced as some of the sites they’re broadcast on. Facebook views each user as an individual who has...

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348

Understanding The Progression of Tobacco Marketing Strategies

7 pages / 3346 words

The purpose of this paper is to delve into tobacco advertising and the struggle to first ban the advertising, and then to fight the product usage itself. Tobacco is a harmful and dangerous legal drug that is still widely used by many Americans. This paper...

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349

Evaluation of The Connection Between Digital Media and Advertising

1 page / 510 words

Digital media and advertising have for a long time being entangled in a love-hate relationship. The reason for this kind of relationship is because that they must depend on each other intimately. Apparently, advertising relies on digital media to ensure that their products can be...

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350

Impact of Exposure to Promotional Content Featuring Alcoholic Beverages

2 pages / 714 words

The social problem the researchers are investigating in the article “Alcohol Advertising and youth” is that youth at age 12 to 20 years, are being targeted for exposure to alcohol advertising by alcohol companies. These advertisements cause youth to have positive beliefs about drinking alcohol...

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351

Discrimination of African-americans in Marketing Content

3 pages / 1304 words

African-Americans and Their Role in Advertising Racism is a powerful word with a powerful meaning. Whos to say whats racist and whats not. In a way its subjective. Everyone is entitled to his or her own opinion. Sometimes people see or believe the same things...

Advertisement Racial Discrimination

352

Kalle Lasn's Interpretation of The Influence of Marketing Material

2 pages / 865 words

Kalle Lasn, the author of “The Cult You’re in” has experience with advertising and how powerful it is in today’s society. He founded the anti-corporate AdBusters Media Foundation in 1989. He has produced documentaries for PBS and Canada’s National Film Board. He writes about advertising...

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353

Review of Nescafe’s Promotional Material

2 pages / 722 words

Semiotic analysis is useful for examining texts, to “unravel structures of meaning beyond mere presence or absence” (Van Zoonen: 74). In this essay semiotics will be used to discuss ways that gender is represented in a Nescafe advertisement published in CLEO. The idea of first,...

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354

Overview of Nike's Promotional Material Targeted for Social Platforms

2 pages / 950 words

Introduction to Social Media Advertising Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay In the last two years, advertising has captured a significant percentage of the total media landscape,...

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355

A Study on The Marketing Strategies Used to Control Consumer Behavior

3 pages / 1507 words

An average American spends fifteen hours per week watching television. During that time, viewers are exposed to countless number of advertisements. Although not everyone is affected by all advertisements, each one of us is bound to become a sucker to advertisements sometime in our life....

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356

The Use of Sexual Innuendos as a Marketing Approach

4 pages / 1778 words

The Mystery of Sex in Advertising Imagine yourself walking down the street; there’s a large billboard with a young woman in lingerie holding food from a fast food restaurant. Do you think it would catch your attention? Would it make you want to eat at...

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357

Study of The Discrimination Statement of Dove’s Promotion

5 pages / 2401 words

Dove, a Unilever beauty company, has always tried to promote beauty for women of all shapes, sizes, and colors and has included models of such in many advertising campaigns for their beauty products. Yet an advertisement from October 2017 has sparked controversy over the portrayal...

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358

The Impact of Commercials as a Determinant Factor in The Life Choices of The American Public

2 pages / 1103 words

Advertising is used everywhere; it is a part of everyday life. They are used on billboards, cars, windows, and even on TV. Advertisements have become a grand part of American culture and plays a role in the lifestyle of consumers. Advertisements are more than just...

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359

Analysis of Gender Representation in Television Advertising

4 pages / 1646 words

The mass media have the ability to influence the way in which their audiences view people and objects. Any person or object is seen at a slanted view, the view of the broadcaster. Often the audience is not aware of this unbalanced representation and will...

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360

Social Phobia and Low Self-esteem as Factors Behind Unhealthy Eating Behavior

2 pages / 914 words

Eating disorders are a serious health problem. Nowadays such disorders are highly spread, and the numbers of people who suffer from it are increasing on a daily basis. There are many leading factors that can result in eating disorders; one of the main reasons seems...

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361

Evaluation of Roberto Coin’s Jewelry Commercial

3 pages / 1203 words

One of the pages in the magazine Veranda, issued in October 2008, contains a jewelry advertisement issued by Roberto Coin, who is trying to sell different pieces of jewelry. For example, the dark background is used to enrich Robert Coin’s product in its contrast with...

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