The more general concept of ethnocentrism stems from ethnocentrism of consumers. Ethnocentric individuals see their group as being superior to others. From their own perspective, they view other groups and decide to reject different groups and accept similar ones. Ethnocentrism of consumers refers specifically to...
Abstract Credit card can be useful tool for consumers build credit and grow their credit scores. On the other side they can be harmful when people depend on credit card to pay for all their expenses and fail to pay their credit balance. The main...
Introduction I started my job as a full-timer and when my children went to school, I reduced my working hours. During the first three years, I was motivated and satisfied but after that, the situation has changed. With every passing day, I became more and...
Starbucks is one of the most familiar coffee companies started in Seattle in the year 1971. As of now the company is having around 30,000 outlets across the world. It is one of the most successful chain organisations in the world. Starbucks is considered to...
The Big Short is a critically acclaimed film that provides an in-depth look at the events leading up to the financial crisis of 2007-2008. Based on a non-fiction book by Michael Lewis, the movie dives into the complex world of finance and reveals the questionable...
Lars Eighner essay “On Dumpster Diving” depicts the lifestyle and necessary steps in the art of scavenging. Homelessness is targeted as a negative connotation, but Eighner tries maneuver these notions by showing contrasts in his personal experiences and irony depiction. Based on his own experiences,...
Introduction Guest satisfaction has become an important aspect of the hotel industry. Unlike other industries, the hotel industry prospers due to customers’ retention. It is only through customer satisfaction that a hotel can retain its customers. Basically, customers’ loyalty is dependent on the quality of...
Consumption is fundamental in people’s everyday life, therefore many have attempted to analyse individual’s behaviour in regards to buying products of a marketplace. This paper’s aim is to analyse consumer behaviour within the food industry sector and, most importantly, to understand to what degree culture...
CBT is a modern talk-based therapy that has grown in popularity in recent years, largely because there is a large evidence base from research and clinical practice to prove it is an effective therapy for a large range of mental health issues including, but not...
The research of the intricacies of food photography and the relevant techniques is important and should be understood by design practitioners who plan to pursue a career in the food photography industry. With the explosion of social media sharing over the past decade, it is...
Hotels, with the most crucial objective to provide customers with a feeling of home by offering quality services and products. To achieve this goal, we firstly need a bunch of productive, qualified and satisfied employees to manage the hotels and produce all these. However, in...
Introduction Ireland’s Ancient East has been developed by Fáilte Ireland as a branded visitor experience showcasing Ireland’s living culture and ancient heritage that Ireland has to offer in the midlands/eastern half of the country. To date Fáilte Ireland has invested €31 million into developing the...
Radio has been around for over a century, and even with the rise of digital media, it is still a powerful medium. Radio advertisements provide businesses an affordable mean to establish brand recognition to a target market. Additionally, advertisers use radio advertisement which incorporates to...
Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. The Korean meaning of Samsung is ‘three stars’. It comprises various partnered businesses; most of them united under the Samsung brand, and is the biggest South Korean chaebol (business conglomerate). The Samsung...
The year 2018 was really special and full of adventurous event year for me because I became an adult, graduated my high school and entered the University. Although all that events were interesting, living without my family in a new hometown was a real challenge...
Introduction Social networking has taken over the entire world. Whether it’s Facebook, Twitter Instagram or any other platform social networking has given every user a unique perspective and different approach to life. In the 21st century everything is a competition every inspired human being is...
Good service in hospitality is not simply mean greeting the guests with a smile or a simple “thank you” and “please”, it is far beyond that. In addition, satisfied customers are looking for a memorable experience and dynamic service. Or we can say that, excellent...
The article “Case Study of Cross Cultural Communication Issues for Filipino Call Centre Staff and Their Australian Customers” was written by Alison Owens (2008), an Australian Senior Research Associate. Its main purpose is to observe current challenges of cross cultural business communication over the telephone,...
Celebrity endorsements are a great way of attracting consumers towards the brand and creating mass awareness in the public. As consumers who are familiar with the celebrity will definitely try the brand and if they like it, they will pass on the message to other...