Essays on Marketing

286

International Marketing Research: an Analysis

5 pages / 2314 words

According to our last year’s studies, the term „marketing research” refers to the gathering, recording, analysing and presenting information which focus on a previously defined problem and it is closely linked to the firm’s decision-making processes concerning new product launch, diversification, advertising and so on....

Marketing Research

287

How Marketing Research Plays a Role in The Marketing System

3 pages / 1580 words

When it comes to the marketing system, marketing research has a very important role to play, especially for companies who are looking for business expansion and penetration in a new market. Marketing research provides all the necessary data for taking effective decisions and helps in...

Marketing Research

288

How Efficient Logistics Contributes to a Business Success

5 pages / 2211 words

Introduction Emerging and established companies such as Nike constantly seek a competitive edge to enhance their productive and profit margins as well as to distinguish their firm from the competition in the marketplace. From enhanced marketing and promotional initiatives to outsourcing of production, firms execute...

New Product Development

289

How The Jobs to Be Done Theory Improves The Chances of Success in Product Development

4 pages / 1687 words

Jobs-to-be-done theory (aka jobs theory) is touted as bringing a high probability of success to the new product development process. Do you agree? Why or why not? Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences...

New Product Development

290

Studying The Tfe Brands Market in New Zealand

6 pages / 2615 words

This paper sets to analyze the market in the New Zealand which may offer an opportunity for one of the TFE brands to venture. The hotel and hospitality industry is a lucrative industry in Australia, Sydney and New Zealand. It is again growing at a...

Brand Marketing Research

291

A Review of Nokia Lumia 1020 Mobile Phone Commercial

2 pages / 1128 words

The Nokia Lumia 1020 commercial uses comedic visual rhetoric as a means of persuasion, while targeting anyone who uses a phone to take pictures. The idea behind the commercial is that by making the audience laugh, they will remember it better and choose the Nokia...

Advertisement Nokia

292

Has Product Placement Helped to Improve Coca Cola's Marketing Strategy

1 page / 611 words

Product Placement Have you ever noticed that some movies and TV shows will have blatantly obvious parodies of real products, companies, or people? For example, Nickelodeon TV shows will have “Pear” products instead of Apple products, and they go to Skybucks instead of Starbucks. Now,...

Product Placement

293

A Study of The Impact of Media on Teenagers as Depicted in Alissa Quart's Novel Branded: The Buying and Selling of Teenagers

1 page / 617 words

Introduction Teenagers have always been important to brands because they tend to be early adopters and because, generally, their brand preferences aren’t yet firmly defined. Alissa Quart explores the relationship between teenagers and the media in her novel Branded: The Buying and Selling of Teenagers...

Media Influence Product Placement

294

A Comparative Study of The Product Placement of Coca-cola, Dunkin's Donut and Wyndham Hotels

1 page / 548 words

Introduction For this practicum, I watched two shows, America’s Got Talent and American Idol. In America’s Got Talent, they featured Dunkin’ Donuts as well as a segment for Wyndham Hotels. In American Idol, the main sponsor was Coca-Cola. One interesting aspect is both shows contained...

Coca-Cola Dunkin Donuts Product Placement

295

Comparison of Cross-sectional Research Design and The Longitudinal Design

4 pages / 1693 words

Describe how the cross-sectional research design differs from the longitudinal design. What do these two strategies have in common? A cross-sectional research design is a research method in which groups of participants of different chronological ages are observed and compared at a given time; longitudinal...

Research Design

296

Understanding Values and Procedures Used in Research Designs

6 pages / 2530 words

Critical Comparison of the Principles and Practices of Research Designs The manner through which research is carried out may be considered regarding the research philosophy pledged to, employed research strategies as well as the instruments of research used to achieve the research objectives and search...

Research Design

297

A Study of Josiah Wedgwood's Sales and Marketing Methods

4 pages / 1694 words

Introduction The following topic report will focus on Josiah Wedgwood and his sales and marketing techniques. Consumerism was highly important to Wedgwood, without it he would have never been as successful as he was. Having only recently been exposed to Wedgwood, it is clear to...

Marketing Management Sales

298

A Detailed Literature Review of Bill Guertin's Book, The 800-pound Gorilla of Sales

4 pages / 1684 words

Abtract This paper is a critique of the book The 800 Pound Gorilla of Sales: How to Dominate Your Market by Bill Guertin. Included is a summary about the book in order to help the reader of the critique understand the nature of the work...

Marketing Management Sales

299

A Study of The Coca-cola Brand Using Maslow Hierarchy of Needs Theory

1 page / 429 words

Maslow’s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the...

Marketing Strategy

300

A Study of The Interrelation Between Event Promotion and Social Media

5 pages / 2230 words

Companies around the globe are embracing and adapting new media in this digital era for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility. Social media has revolutionized the way people communicate, and how organizations engage with its publics. It...

Event Marketing Strategy

301

Understanding The Marketing Mix Concept: Selecting a Mix Variable

2 pages / 794 words

To begin, you must decide which part of the marketing mix to focus on first: price, product or promotion. Which is the best starting point for your marketing mix decisions? We choose Product as the best starting point for your marketing mix decisions. Made-to-order essay...

New Product Development

302

Comparison of Two Ads in The Parenting Magazine

3 pages / 1303 words

Flip through of any parenting magazine and you will be amazed at the amount of knowledge you will get. One is inundated with tips on how to take care of children no matter the age, healthy tips and all issues that concern a home. Being...

Advertisement

303

7 Metrics to Measure The Effectiveness of Your Content Marketing Strategy

2 pages / 688 words

Introduction How can you determine if your content marketing campaign is successful? It’s crucial not to underestimate some fundamental data. The world of the web is saturated with information, and to make your business thrive, you need to know which actions to take. Which content...

Content Marketing Marketing Strategy

304

Success of Mcdonald's Advertisement: Analysis

1 page / 626 words

The advertisement industry has become increasingly influential in today’s society, with product promotions appearing on various media platforms such as print, television, radio, and online pages. One such industry that has targeted individuals of all ages, especially children and adolescents, is the food and beverage...

Advertisement Mcdonald’s