Essays on Marketing

134

An Evaluation of The Marketing Efforts of a Large Urban Festival

2 pages / 816 words

Festivals are important for cities across the globe, both economically and culturally (Smith, 2010). A festival is defined as “the celebration of culture and community” (Johnson, 2001, p. 44) and are an important part of the tourism industry. Some famous examples include Mardi Gras in...

Festival Marketing Strategy

135

The Impact of Public Branding

2 pages / 911 words

Introduction Have you ever wondered why you see brands everywhere, or why brands can easily impact a person’s coalition with public services and originations? Authors René Karens; Jasper Eshuis; Erik‐Hans Klijn and Joris Voets wrote an article about the impact of public branding, and investigates...

Brand

136

The Impact of Visual Advertisements on Bogy Image

3 pages / 1249 words

Through decades of advertisements in the world, we have seen food, clothing, beauty products, shoes, furniture and so many more items be placed on television, newspapers, radios and magazines but we never fully take a moment to look for the effects it has on the...

Advertisement Body Image Media Analysis

137

Review of Coca-cola’s Commercial "The Coke Side of Life - Open Happiness"

1 page / 608 words

Billion-dollar company, Coca-Cola, in its television commercial “The Coke Side of Life – Open Happiness”, focuses on not staying in the lines, not having a label, not having to sit up right, and not feeling alone. The company’s purpose is to convey the idea that...

Advertisement Coca-Cola

138

The Role of Celebrity Endorsements in Attracting Consumers

2 pages / 694 words

Celebrity endorsements are a great way of attracting consumers towards the brand and creating mass awareness in the public. As consumers who are familiar with the celebrity will definitely try the brand and if they like it, they will pass on the message to other...

Celebrity Consumer Behavior Marketing Strategy

139

Overview of Amazon Strategic Environmental Scanning

5 pages / 2360 words

Fabbe-Costes et al. define environmental scanning as the process of continually exploring an organizations’ strategic planning process. As such, it refers to a systematic process of gathering, analyzing, and conceptualizing data that is relevant to an organization for planning, forecasting, and/or, implementing an organization’s success....

Amazon Marketing Strategy Strategic Management

140

Why People First Choose The Brand and then The Product

2 pages / 1007 words

Choice of a brand is a reflection of the values that people place in a label more than the product. As seen in the current market situation, consumers go for the brand overlooking the product irrespective of the price, specifications, qualities and quantity. Even if...

Brand Consumer Behavior

141

Rhetorical Analysis of ‘want It All’ Advertisement by Nike

1 page / 477 words

Nike’s advertisement “Want It All” was released in 2017. The ad starts with a dark complexion boy watching other players playing basketball. He is a standing by a basketball court seeing other teenagers playing above his age. From there, the dream sequence commences and passes...

Advertisement Nike

142

Product Placement and Endorsements of IKEA in India

1 page / 426 words

With Bollywood being a large source of entertainment in India, product placement could help raise awareness and interest in IKEA. For example, working together with actors or actresses as brand ambassadors or with film directors to film on location. Market penetration pricing may attract buyers...

Ikea India Product Placement

143

Marketing Analysis of Sprite Brand

2 pages / 1071 words

The brand we have been assigned as part of this Marketing project is “Sprite”. “Sprite” is a colourless, caffeine free, lemon and lime flavoured soft drink made by The Coca-Cola Company. It was first developed in Germany in 1959 and was then released in United...

Brand Company Marketing Research

144

Advantages and Disadvantages of Using Banner Advertising in a Company

2 pages / 814 words

Banner advertising is a form of an online advertisement on the world wide web and is delivered by an ad server which is embedded on a web page with an aim of attracting traffic by linking the web users to the website of the advertiser...

Advertisement

145

Overview of The Main Strategies in Digital Marketing

1 page / 571 words

Search Engine Optimization Search engine optimization is when companies make their website rank higher on search engines for example if you type smartphones into google one of the first few websites that come up is carphone warehouse, this is because carphone warehouse have optimized the...

Marketing and Advertising Marketing Strategy

146

Compensation Models in Digital Marketing

1 page / 619 words

Compensation models are used in internet marketing as a pricing system, it is how a business is charged for marketing online. Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay...

Business Success Marketing Management

147

The Effectiveness of Digital Marketing and Its Effect on Consumer Choice

1 page / 540 words

I believe that digital marketing is extremely effective for advertising and promoting existing or new brands or products, this is because, there are over 3 billion social media users worldwide so therefore companies using digital marketing campaigns are almost definitely going to be able to...

Choices Consumer Behavior Marketing Management

148

Overview of Digital Marketing in Comparison to The Traditional One

2 pages / 846 words

Digital marketing is when companies use a number of different digital methods of connecting and advertising to their customers who spend a lot of their time online. Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences...

Comparative Analysis Digital Era Marketing Management

149

The Changes in Digital Marketing World in Terms of Engagement with The Audience

3 pages / 1195 words

Digital Marketing has changed how brands market their products. It has completely transformed the playing field, so companies have to come up with new ways to try reach their customers. To make matters worse, Digital Marketing is evolving at an exponential rate and Customers’ expectations...

Change Marketing Strategy

150

Analysis of Microsoft Advertising "Make What’s Next"

2 pages / 833 words

Bill Gates Made-to-order essay as fast as you need it Each essay is customized to cater to your unique preferences + experts online Get my essay In early 2016, U. S. software company Microsoft launched an ad titled, “Make What’s Next. ” The ad shows...

Advertisement Microsoft Corporation

151

Why and How Healthcare Marketing Should Develop Patient Personas

1 page / 516 words

Marketing and Patient “40% of health care services are potentially shoppable by consumers”. The rapid growth in Healthcare and Medical Insurance Services has empowered today’s patients to actively participate in managing their health care. They have freedom to schedule their care, compare multiple providers on...

Marketing Management Patient Universal Health Care

152

Analysis of Nike Advertisement with Colin Kaepernick: Do It for The Money Or The Cause

1 page / 588 words

Nike is a major international sports brand who has always used famous sports figures to promote their brand. However, the use of Colin Kaepernick in one of its recent ad campaigns is different from its usual method of using athletes in promoting their brand or...

Advertisement Nike